Marketing: Tetris put iFone on the Top-10 of mobile games publishers in the UK

MForum.ru

Marketing: Tetris put iFone on the Top-10 of mobile games publishers in the UK

19.04.2005, MForum.ru

The top three mobile games publishers in the UK are local outfits’ iFone, Iomo and Digital Bridges, according to research from industry newsletter, Mobile Games Analyst, published by Informa Telecoms and Media.


Top 10 publishers, UK, Mar-04 to Feb-05

Position Publisher # games
in Top 10
Total charts,
moths
# 1s
1 iFone 3 17 9
2 Iomo 5 20 1
3 Digital Bridges 8 20 0
4 Namco 1 11 1
5 Sumea 6 12 0
6 Macrospace 5 7 1
7 THQ Wireless 2 5 0
8 AMS 4 5 0
9 Mr. Goodliving 2 4 0
10 Mforma 2 4 0
10 Gameloft 2 4 0

Publisher awarded 10 points for a #1 game, nine points for a #2, 8 for #3...
Sources: ELSPA, Mobile Games Analyst.

Mobile Games Analyst examined the mobile-games-download charts of UK industry body, the Entertainment and Leisure Software Publishers Association (ELSPA), for the twelve months between March 2004 and February 2005. Games publishers were rated on the number of times their titles appeared in ELSPA’s top ten, and their positions on the ladder.

iFone earned its top rank by virtue of the fact that its Tetris title has appeared in the top ten every month for the past 12 months, and was the top-selling game for eight months. The publisher’s Monopoly also performed well, spending four months on the ELSPA charts and hitting the top spot once.

MGA also found that the three top-selling games for the twelve months to February 2005 were iFone's Tetris, Namco's Pac-Man and Iomo's Pub Pool – games which can be classified as "casual" mobile games.

“It’s no surprise that accessible, easy-to-play games have considerable appeal for UK mobile users,” said MOBILE GAMES ANALYST’S Stuart Dredge. “However, what’s really encouraging is the fact that the ELSPA chart has been a mixture of branded and original titles, showing the diversity and creativity that exist within the mobile games market.”

MGA’s research findings also cast doubt on the wisdom of publishers paying inflated licensing fees to secure movie-related brands. Of the 47 games that charted during the 12-month period, just two - Digital Bridges' The Fast And The Furious and Jamdat's Lord Of The Rings: Return Of The King - were based on movies, and both spent just a single month on the chart.

Meanwhile, the success rate of console brands was patchy. Some console brands, such as Digital Bridges’ FIFA Football and Tiger Woods 2004, and Gameloft's Splinter Cell: Pandora Tomorrow performed well, but others - including Wonderphone's Crash Nitro Kart and Sorrent's DRIV3R - spent just a single month on the chart.

“The poor performance of movie-related brands and some of the console ports indicates that games companies can no longer afford to rely on brands alone to achieve sustainable sales,” says Pamela Clark-Dickson, editor of MOBILE GAMES ANALYST. “Investment in the development of original IP will likely accelerate in the short-to-medium term, particularly with the increased commitment to mobile of video-games publisher Electronic Arts, which has already stated its intention to create original mobile games.”

ELSPA has been running the UK mobile games chart for 12 months, producing a monthly top 10 based on combined sales figures from local cellcos O2, Orange, T-Mobile, Vodafone and - since October - 3.

© "MForum.ru" based on Informa Telecoms & Media

Обсуждение (открыть в отдельном окне)

В форуме нет сообщений.

Новое сообщение:
Complete in 2 ms, lookup=0 ms, find=2 ms

Последние сообщения в форумах

Все форумы »



Поиск по сайту:

Подписка:

Подписаться
Отписаться


Новости

12.11. [Новинки] Анонсы: Red Magic 10 позирует на рендерах / MForum.ru

11.11. [Новинки] Анонсы: Huawei MatePad 11.5 (2024) представлен официально / MForum.ru

11.11. [Новинки] Слухи: Samsung выпустит Galaxy S25 Slim в 2025 апреле года / MForum.ru

08.11. [Новинки] Анонсы: Samsung W25 – эксклюзивный складной смартфон для китайского рынка / MForum.ru

08.11. [Новинки] Анонсы: Представлен Samsung W25 Flip. Galaxy Z Fold 6 становится золотым? / MForum.ru

07.11. [Новинки] Слухи: Появилась информация о чипсете Kirin 9100 / MForum.ru

07.11. [Новинки] Анонсы: Бюджетный смартфон Vivo Y19s представлен официально / MForum.ru

06.11. [Новинки] Слухи: Honor 300 с зарядкой 100 Вт замечен в базе 3С / MForum.ru

06.11. [Новинки] Анонсы: Представлен прочный Honor X9c с аккумулятором емкостью 6600 мАч и камерой 108 Мп / MForum.ru

05.11. [Новинки] Анонсы: Realme GT7 Pro — флагман с режимом подводной фотосъемки / MForum.ru

05.11. [Новинки] Слухи: Появились подробности о iQOO Neo 10 и Neo 10 Pro / MForum.ru

04.11. [Новинки] Анонсы: Представлены Nokia 108 4G (2024) и Nokia 125 4G (2024) / MForum.ru

04.11. [Новинки] Слухи: Redmi K80 замечен на «живом» фото / MForum.ru

01.11. [Новинки] Анонсы: iQOO 13 дебютирует с Snapdragon 8 Elite, кольцом камеры RGB и огромной батареей / MForum.ru

01.11. [Новинки] Анонсы: Представлен OnePlus 13 с Snapdragon 8 Elite, обновленными камерами и АКБ 6000 мАч / MForum.ru

01.11. [Новинки] Слухи: Asus ROG Phone 9 Pro будет поддерживать рекордную частоту обновления экрана / MForum.ru

31.10. [Новинки] Анонсы: Xiaomi 15 Pro получает Snapdragon 8 Elite, 5-кратный перископ и мощную батарею / MForum.ru

30.10. [Новинки] Анонсы: Xiaomi Pad 7 и Pad 7 Pro дебютируют с 11,2-дюймовым дисплеем 144 Гц разрешением 3.2K / MForum.ru

29.10. [Новинки] Анонсы: Tecno MegaPad 10 – бюджетный планшет с длительным временем автономной работы / MForum.ru

28.10. [Новинки] Анонсы: Poco C75 с ценой $109 представлен официально / MForum.ru